For thousands of Americans, motorcycling is a lifestyle, passion, pastime and even a profession. Motorcyclists have the same rights and responsibilities as other motorists. However, they also face unique challenges on the road. That's why we've teamed up with the American Motorcyclist Association (AMA) to create the Keep Your Balance Program.
Keep Your Balance is a part of our efforts to discourage and prevent drunk driving. Working together with the AMA and other organizations, we want to provide motorcyclists with tools that promote safe and successful rides on the open road.
Alcohol is not for everyone, every time or every place. The majority of people who drink alcohol do so responsibly. However, occasions arise when someone has too much to drink and should not drive.
MillerCoors believes that drunk driving is completely preventable, but we also recognize that it is a collective responsibility and that no organization can solve this problem alone.